At BLOUIN ARTINFO I created BLOUIN SPOTLIGHT, a custom content solution for media partners. As the preeminent global source for up-to-the-minute information and expert commentary on luxury and art, BLOUIN ARTINFO created engaging, branded content from digital articles, events, to custom print and video that reached BLOUIN ARTINFO’s affluent and global audience.
Custom content advertising programs featured a custom landing page that acted as an archive of all related content created for the campaign. We also created companion features to drive traffic to the content: custom designed promotional units, a custom newsletter, and a social media campaign that promoted the special editorial feature on Twitter and Facebook.
The partnership with DeBeers included a series of custom articles “The History of Light in Art.” which explored light in art history and aligned perfectly with the De Beers brand “Jewelers of Light.”
The partnership with Land Rover included a series of articles that showcased the top innovators in design from categories including: interior, product, industrial, architectural, conceptual, graphic and interactive and aligned seamlessly with the Land Rover brand as innovators in the design field.
The partnership with NET-A-PORTER included a digital “Style Guide” feature for the Fall 2013 art world VIP parties. The custom content feature was a curated selection of fashion choices from NET-A-PORTER’s website.
The partnership with Bottega Veneta was a sponsorship of BLOUIN ARTINFO's editorial feature: "Power 100 2013.", a list of the 100 most powerful people in the art world.