At Auctionata, the world’s leading online auction house, I engaged with a creative agency to develop a multimedia campaign for Auctionata’s United States launch in the fall of 2014. The partnership was created to develop strategically driven campaigns. The goal was to communicate Auctionata’s unique selling proposition to its audience in the most compelling manner possible.
The advertising campaign developed to launch the U.S. auctions was centered around telling the stories behind the objects and art that was sold. Every object has a story. Once we know this story, the object is imbued with meaning.